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The Michigan Insurance Rate Reduction Initiative could be seen on the November 2010 ballot in Michigan State. This measure will propose lowering insurance premiums for good drivers by up to 20 percent in addition to a rolling rates back 20 percent. Also, this proposal, if given approval, will include some consumer protections.

In November 2009, the Board of State Canvassers voted 4-0 to approve the filed petition language. According to reports the petition’s summary reads:

“The purpose … is to protect consumers from unfair insurance rates and practices, to encourage a competitive insurance marketplace, to empower consumers with legal rights and to ensure that insurance is affordable for all residents.

This measure is being sponsored by a group known as “Fair Affordable Insurance Rates.” Kim Bowman, an aide to Sen. Hansen Clarke, supports this measure. Gov. Jennifer Granholm is also asking for a 20 percent cut in Michigan insurance rates.

According to supporters, the proposal would not only lower rates but “ensure that consumers are protected against unfair trade practices and will promote competitive, affordable coverage for everyone.”

Consumer Watchdog and the Consumer Federation of America argue that the ballot measure is similar to California Proposition 103 (1988), which was approved by voters. The measure, they said, “saved California drivers an average of $3 billion per year” by “creating an auto insurance market that is competitive, has low rates and protects consumers from abusive insurer practices.”

The Michigan proposed measure, they said, would prevent “price gouging” and “require insurers to base rates primarily on a motorist’s driving record rather than factors like their ZIP code or marital status.”